Forget functional. Embrace multi. We put a few words together for the top 10 multifunctional beauty products that are trending globally in 2024. These products are ideal for streamlining your beauty routine and delivering exceptional results without a fuss. They are all about the new trend of multifunctionality. A concept to help consumers simplify their beauty routines without sacrificing quality.
1. Ilia Super Serum Skin Tint SPF 40
A revolutionary beauty product. It seamlessly combines makeup and skincare in one. At its core, it serves as a lightweight foundation, a serum packed with active skincare ingredients, and a mineral SPF, making it an all-in-one powerhouse. The product features nourishing ingredients such as hyaluronic acid, which deeply hydrates the skin. It also contains squalane, a plant-derived moisturiser that helps maintain skin barrier function. Niacinamide is included to brighten the complexion and improve overall skin tone. This multi-benefit product is perfect for those who love a “barely there” look with a touch of glow.
The Super Serum Skin Tint offers a dewy, radiant finish, making it ideal for those who prefer a fresh, natural look without the heavy feel of traditional foundation. It’s also available in a broad range of shades. Ensuring inclusivity and the perfect match for almost every skin tone. Its high SPF 40 protection is especially beneficial for people who prioritise sun safety as part of their skincare routine. The serum element ensures your skin is treated even when you’re wearing makeup.
2. Dyson Airwrap
This device has made waves in the industry for being an innovative, multifunctional hair tool that caters to a wide range of hair styling needs. Unlike traditional tools that require intense heat, the Airwrap utilises aerodynamic technology to style hair. This significantly reduces the risk of heat damage. The cutting-edge device is capable of blow-drying, curling, smoothing, and creating voluminous waves. All this is making it an essential tool for people who love experimenting with different hairstyles but want to maintain healthy locks.
The Dyson Airwrap comes with multiple attachments. A round volumising brush, smoothing brushes, and curling barrels of various sizes. These attachments can be easily swapped to achieve a variety of styles, whether you want sleek and straight or bouncy curls. The technology used in the Airwrap, known as the Coanda effect, allows the tool to style hair without the need for extreme heat, thus reducing frizz and promoting a smooth, glossy finish.
3. Alleyoop Multitasker
This 4-in-1 is so cool. It works amazingly well. A game-changing product for anyone who wants to simplify their makeup routine. This clever tool features four makeup applicators in one compact brush, including a concealer sponge, a blush brush, a brow brush, and an eyeshadow brush. Whether you’re travelling or just trying to declutter your makeup bag, the Alleyoop Multitasker ensures you have all the essential tools you need without the bulk.
Its design is not only convenient but also ergonomic, making it comfortable to use for multiple applications. The concealer sponge can help blend out under-eye concealer, while the blush brush is perfect for adding a pop of colour to the cheeks. The brow and eyeshadow brushes make defining features a breeze. The versatility of the brush is one of its most praised features.
4. Droplette Collagen Hydrofiller Set
A beauty innovation like no other. It is specifically designed to deliver skincare ingredients deeper into the skin than traditional topical products. This set includes a Droplette device and Collagen Hydrofiller capsules, which use micro-infusion technology to transform serums into a powerful micro-mist capable of penetrating the skin up to 20 times deeper than normal creams or serums. This delivery system ensures that ingredients like collagen and hyaluronic acid are absorbed where they are most needed, promoting visibly plumper and hydrated skin.
The Droplette is particularly beneficial for those dealing with dryness, fine lines, and ageing skin, as it works to boost hydration from the inside out without the need for invasive treatments like needles. The technology behind this product has been backed by dermatologists and clinical testing, ensuring both efficacy and safety.
5. Jones Road Lip and Cheek Stick
Created by the iconic Bobbi Brown, this Lip and Cheek Stick is designed for those who want a quick and effortless beauty routine without sacrificing quality. The creamy stick is highly versatile. It can be used as a blush, lip stain, or even as an eyeshadow. Available in a range of universally flattering shades, this stick is perfect for creating a natural look that ties the face together in minutes.
The formula is lightweight and blends effortlessly, giving the skin a healthy flush without looking cakey or overdone. It’s ideal for those on-the-go moments when you need to add a touch of colour to your cheeks or lips without having to carry multiple products.
6. Got2B Ultra Glued Invincible Styling G
A highly versatile beauty staple that originally made its mark as a strong-hold hair gel, but it has recently found a new purpose thanks to the power of social media, particularly TikTok. Beauty enthusiasts have discovered that this affordable hair gel can double as an effective brow gel, delivering exceptional hold for those seeking perfectly set brows all day long. The product’s affordability is one of its key strengths. At a fraction of the cost of traditional brow products, Got2Be Ultra Glued offers an impressive, long-lasting hold that matches even high-end alternatives.
The gel’s formulation is designed to be non-sticky and flake-free, ensuring that both hair and brows remain controlled without looking crunchy. When used as a brow gel, you can achieve the “laminated” look, full, fluffy brows that stay in place throughout the day. Application is simple: just use a small amount on a spoolie brush to shape and set the brows. This multipurpose quality makes Got2Be Ultra Glued a must-have for those who enjoy creative and economical beauty solutions. It embodies multifunctionality at its best, providing two standout beauty uses in one budget-friendly product, making it a favourite for hair and brows.
7. Charlotte Tilbury Hollywood Flawless Filter
This is a cult classic in the beauty community. For good reason. It is an influencer’s favorite. Why? Because this innovative product blends the best features of a primer, tinted foundation, and highlighter, making it a multi-use beauty essential that can transform your complexion in multiple ways. Its versatile because of the so many different ways you can use it. As a base underneath your makeup for a soft and radiant glow. On top of foundation to add luminosity to the high points of the face. Or, even on its own, for a dewy, natural finish that brightens and evens out your skin tone.
The lightweight formula is enriched with light-reflecting particles, which give the skin a lit-from-within glow without any glitter or shimmer. The soft-focus effect makes it ideal for those who want to achieve a flawless, camera-ready finish. It is available in a wide range of shades. The Hollywood Flawless Filter works well for different skin tones, and its adaptable finish can be as subtle or as glam as you wish really. This product is perfect for those days when you want a glow boost without the heaviness of full-coverage makeup. Whether used as an all-over base, a targeted highlighter, or a mix-in for foundation, it lives up to its name by delivering a “flawless filter” effect. So cool.
8. Makeup by Mario SoftSculpt Transforming Skin Enhancer
A brilliant hybrid. This is a product that combines the best elements of a contour and a bronzer. Designed by celebrity makeup artist Mario Dedivanovic, this product is ideal for achieving a soft, natural dimension to the face. It “melts” into the skin, blending effortlessly for a barely-there finish that enhances facial contours without looking overly defined. Unlike traditional bronzers, which can sometimes be harsh or difficult to blend, the SoftSculpt Skin Enhancer provides a gentle warmth that mimics a natural tan, making it perfect for a “no-makeup makeup” look.
The cream-based formula gives the skin a beautiful dewy finish, which is great for those who want a fresh, radiant complexion. It’s perfect for people who prefer a more subtle approach to sculpting rather than dramatic, chiseled lines. The product’s buildable nature allows you to add layers depending on your desired level of contour or warmth. Like Photoshopping your face. Smashers.
9. Merit The Minimalist Perfecting Complexion Stick
An innovative makeup essential designed to simplify your beauty routine by functioning as both a foundation and a concealer. The formula is incredibly lightweight and buildable, allowing you to create anything from a light coverage base to a more concentrated application for areas needing extra attention. Its sleek, stick packaging also makes it ideal for on-the-go touch-ups, you can easily pop it in your handbag and apply wherever you need to, with minimal fuss.
This product is beloved for its creamy, blendable formula. It glides on smoothly and melts into the skin for a natural finish. It provides medium coverage that looks like real skin, making it a fantastic choice for those who want to avoid the heaviness that sometimes comes with traditional foundation. It’s also vegan and cruelty-free, aligning with the growing consumer demand for ethical beauty products. What makes it even more versatile is its ability to double as a contour stick, simply choose a darker shade to add natural dimension to the face. Use it as an all-over complexion product or for targeted concealing and create a polished look effortlessly. Boom.
10. Bien Abyé Fluorescent Shells Silk Scarfs
Multifunctionality can extend beyond skincare and makeup and venture into the world of beauty accessories. While primarily a fashion item, this elegant silk scarf serves multiple purposes, making it both a style statement and a functional tool in your beauty routine. Whether you want to use it as a hair tie, a headband, or simply wear it around your neck to elevate your outfit, this silk scarf is the perfect blend of beauty and practicality. The luxurious silk material is gentle on hair, reducing breakage and preventing frizz compared to traditional elastic bands, making it an ideal accessory for anyone conscious about hair health.
The silk fabric helps protect the hair from damage caused by friction, which can be especially useful when you’re sleeping. Wrapping your hair in the scarf at night helps maintain smoothness and reduce the occurrence of frizz, making it a great alternative to silk pillowcases. The design versatility of this scarf also makes it a stylish accessory that can be integrated into numerous outfits, adding a pop of colour or elegance depending on how it is styled. Avoid wearing very colourful scarfs in places with a lot of mosquitoes however.
What a selection. Each of these items is designed to perform multiple roles, allowing us beauty enthusiasts to achieve professional results with fewer products. Save time and space, and perhaps a few dollars along the way.
