In an age where skin treatments are as much about the experience as the results, the liquid-gold facial has become a set apart indulgence.
This facial uses gold-infused serums or 24-karat gold leaf to give skin a supposed luminous finish and firmer feel. Clinics and medi-spas in London and beyond offer the treatment for prices ranging from £150 to over £500 per session, depending on the technology and ingredients used.
A typical session will begin with a deep cleanse, followed by exfoliation to remove dead skin cells. Next, the gold is applied directly to the face. This is often done in the form of leaf sheets, nanoparticles or colloidal gold serum.
The application of gold is then followed by lymphatic drainage massage and either LED light therapy or ultrasound to boost absorption.
One reason for the facial’s popularity is its claimed rapid result. Those who swear by it, say that skin is left brighter, tighter, and more hydrated immediately after the treatment. This makes it a go-to before major events or photoshoots.
“The gold is said to stimulate collagen production and improve circulation,” says Dr Rabia Malik, a Harley Street aesthetic doctor. “But it’s true power may lie more in its anti-inflammatory and antioxidant properties.”
Why Is Gold Considered Priceless In Skin Therapy?
Stars like Margot Robbie and Irina Shayk have reportedly used gold facials ahead of red carpet events. They say these facials have an instant plumping and radiance effect, and make skin look luminous under make-up and camera flashes.
However, in spite of ‘gold facials’ having gained viral popularity, gold in skincare is not new. The ancient Egyptians used it for its anti-inflammatory properties, while Chinese royalty used gold rollers centuries ago to maintain a youthful complexion.
Fast forward to today, and brands have commercialised the precious metal for various purposes.
Gold isn’t just found in facials. It’s in everything from gold-infused sheet masks to moisturisers, microneedling pens, and even injectable treatments. The metal’s symbolic value adds a luxe appeal to nearly any beauty product.
Some dermatologists highlight that gold’s anti-inflammatory properties may help reduce redness, irritation, and puffiness, especially in people with sensitive or ageing skin. This is one reason it’s often used in eye masks and serums.
Furthermore, colloidal gold (tiny gold particles suspended in fluid) is often used in serums to help other active ingredients penetrate deeper into the skin. It acts as a ‘delivery agent’, carrying hyaluronic acid, peptides, and antioxidants past the epidermal barrier.
However, modern experts remain skeptical. “There is some limited evidence that gold nanoparticles can help deliver active ingredients deeper into the skin,” explains Dr Emma Wedgeworth, consultant dermatologist and British Skin Foundation spokesperson. “There’s not enough clinical data to support gold alone as a miracle anti-ageing ingredient.”
Still, this skepticism hasn’t stopped beauty houses like La Prairie and 111Skin from incorporating it into premium products.
Part of the appeal of the liquid-gold facial lies in its sensory and symbolic power. Gold represents luxury, opulence, and transformation and the ritualistic element of applying literal sheets of gold to the face creates an experience unlike any other. “It’s not just skincare,” says London-based facialist and aesthetician Amanda Bell, “It’s theatre. People want to feel like royalty, even if just for an hour.”
Which little child doesn’t feel just that more special when a gold star is placed on the back of their hands or on their foreheads by a teacher, or which woman doesn’t love receiving a golden locket or necklace. It’s possibly this psychological association which gives the treatment a set-apart status in our minds.
Other Treatments That Use Gold As A Star Ingredient
Gold isn’t exclusive to facials. It’s also found in under-eye masks and peel-off gold masks. Even certain microneedling procedures use gold! For these, gold-plated needles are used to stimulate collagen production.
The ‘Gold Stamp’ treatment, popular in clinics across the UK, combines microinfusion with gold-tipped applicators to enhance product delivery while minimising discomfort.
In the realm of make-up, gold dust and flakes are found in luxury primers, highlighters, and body oils. These products add a subtle shimmer or pearlescent glow and are often marketed as limited-edition or couture items.
Fragrance is another surprising category where gold appears. Some perfumes include real gold flakes suspended in the liquid, adding visual drama to the bottle. The gold doesn’t have any scent, however, its presence adds to the perception of opulence.
Whether or not the liquid-gold facial delivers miracle results depends on your expectations. For some, the instant glow, plumping effect, and pampering ritual are worth every penny. For others, especially those looking for long-term transformation, it may fall short.
“It’s a beautiful experience, but for targeted skin concerns, I’d recommend treatments with stronger scientific backing like retinoids, peptides or microneedling,” says Dr Wedgeworth.
Still, the liquid-gold facial is undeniably glamorous and makes for an unforgettable self-care moment. While the science behind gold’s skincare benefits is still emerging, if you’re after an instant glow with a side of decadence, this facial might just be your golden ticket.
Maybe the real impact comes from the reaffirmation that you are ‘worth it’ and valuable. When this truth moves from your head to your heart, you glow differently.
