In a recent episode, host Thabi welcomed the inspiring Kim Laudati, founder of IT Intelligent Treatment in New York City. Known for her innovative approach to beauty and creator of the game-changing Somacell non-surgical facelift, Kim shared her personal journey, expert insights, and bold vision for the future of aesthetics. Here’s everything you need to know from this insightful discussion.
Kim’s path into medical aesthetics was deeply personal. Reflecting on her twenties, she recounted years of battling hormonal acne and rosacea. Despite consulting numerous dermatologists, the conventional treatments failed to provide relief. It wasn’t until she sought the expertise of an esthetician who highlighted the hormonal roots of her issues that she found clarity. Literally.
“I remember waking up one day after my menstrual cycle and realising for the first time in years, I didn’t break out. That was life-changing” – Kim Laudati
This pivotal experience inspired her eventual career pivot in 2007. Her mission became clear: to help others achieve the joy of seeing a radiant reflection in the mirror.
Located in New York’s prestigious Billionaires’ Row, IT Intelligent Treatment is described as a fusion of luxury and innovation. Kim revealed that the decision to relaunch her brand in this iconic district was as much about the energy of the location as its accessibility.
Post-pandemic, the vibrancy of the Columbus Circle area drew her in. It seemed like the perfect setting to introduce her signature blend of regenerative aesthetic medicine, offering clients cutting-edge treatments in a chic yet approachable space.
Somacell
At the heart of Kim’s offerings is Somacell, a trademarked non-surgical facelift that has revolutionised the aesthetics industry. Developed over three years, Somacell is a departure from traditional approaches that rely on dermal-controlled wounding (damaging the skin to trigger collagen production).
“This is the first technology that works with your body rather than against it”, Kim explained. Somacell stimulates collagen and elastin without the pain, downtime, or damage associated with heat-based treatments.
Clients see immediate benefits. Like smoother and tighter skin, while long-term results evolve over months. It’s a non-invasive, pain-free solution for those looking to turn back the clock without going under the knife.
Dermal fillers remain a popular choice for enhancing facial features like lips and jawlines, but Kim highlighted the dangers of overuse.
“The overuse of fillers can leave you looking plastic” she said, referencing celebrities whose unnatural appearances have drawn public scrutiny. Instead, Kim advocates for a natural approach, where subtle enhancements preserve individuality and age gracefully.
In many cases, Somacell can even replace the need for fillers, offering a non-invasive way to restore facial structure without risking an overdone look.
Balancing Non-Surgical and Surgical Approaches
While non-surgical treatments are gaining ground, Kim stressed that traditional plastic surgery still has its place. Some patients may require surgical intervention for more dramatic results, while others may not be suitable candidates for non-invasive procedures. This could be due to health concerns or specific skin conditions. However, advancements like Somacell are pushing the boundaries of what’s possible without surgery, allowing many to delay, or even avoid, going under the knife. “We’re helping patients age gracefully, without compromising their natural beauty”, Kim said.
For those new to aesthetics, Kim recommends starting with gentle treatments like hydrofacials. These deep-cleansing and hydrating procedures are ideal for resetting the skin and addressing common concerns like dryness or dullness. From there, clients can explore treatments like microneedling to address fine lines and wrinkles. Kim’s clinic uses the advanced Eno Pen, which avoids the unnecessary damage caused by older microneedling devices, ensuring effective results with minimal downtime.
Kim didn’t shy away from discussing the risks of extreme treatments like Brazilian butt lifts (BBLs). With alarming reports of fatalities and complications, she emphasised the importance of exploring safer alternatives.
“I believe in enhancing who you are, not completely changing who you are”, she explained. For those seeking contouring, Kim advocates for non-invasive energy-based treatments that tighten and rejuvenate skin without the risks associated with invasive surgery.
A common concern in aesthetics is the longevity of treatments. How long results can last. Particularly with non-surgical treatments such as booster or fillers. While nothing lasts forever due to the natural ageing process, Kim shared strategies for prolonging results. “Even plastic surgery typically lasts around 10 years, but treatments like Somacell can provide evolving benefits for up to 16 months”, she said. Maintenance treatments, tailored to individual needs, are crucial for sustaining results over time.
Prejuvenation: Preventative Care for the Young
Preventative aesthetics, or “prejuvenation” is an emerging trend that Kim wholeheartedly supports. Educating younger clients about sun protection, hydration, and gentle treatments like Somacell can prevent premature ageing and skin damage.
“I wish I’d known these things in my teens and twenties”, Kim admitted. “Preventative care can save you from years of corrective treatments later”.
Both client and practitioner education are essential in this rapidly evolving field. Kim stressed the importance of ongoing training to stay ahead of technological advancements and changing skincare science.
“It’s a privilege to physically and emotionally touch people through aesthetics”, she said. “We owe it to our clients to be the best we can be”.
For clients, understanding why certain treatments are recommended (and which ones aren’t) builds trust and ensures a positive, long-term relationship with their practitioner.
Looking ahead, Kim predicts that the future of aesthetics lies in regenerative treatments like PRP (platelet-rich plasma) and Somacell. By working with the body’s natural processes rather than relying on invasive techniques, these innovations promise healthier, longer-lasting results.
“We’re moving towards a more natural and holistic approach. Helping people look like the best version of themselves without looking fake”, she concluded.
Final Thoughts
Kim Laudati’s philosophy is enhancing natural beauty while prioritising patient education. This new approach to care is reshaping the aesthetics industry in the USA and worldwide. Whether you’re a seasoned client or just beginning your skincare journey, her advice is clear. Research well, trust your practitioner and focus on treatments that work with your body. That is the way to achieve radiant, long-lasting results.
To explore more about Somacell and IT Intelligent Treatment, visit somacellskin.com or itxmagic.com. And don’t forget to tune into Aesthetics Today for more inspiring stories and expert insights into the world of beauty and wellness. Listen to the full podcast below.
Stay curious. Stay beautiful.
