Yes, contrary to popular belief, it is NOT only women who are opting for aesthetic treatments. Men are getting them too, simply because men are human, and they also want to look their best. As a matter of fact, men account for around 15% of all aesthetic procedures around the globe.
However, the treatments may differ, as men might not be interested in lip fillers or non-surgical breast enhancements. Instead, they often choose treatments that enhance their masculine features or help them look younger and more refreshed. Heck, some men even opt for treatments that restore their hairlines or beards non-surgically.
And that is exactly what we’ll be talking about today.
Top 10 Aesthetic Treatments Men Are Opting For
Botox And/Or Baby Botox
A 2025 report from RealSelf shows that Botox use in 20 to 35-year-olds rose by 32% year-on-year, with “preventative Botox” being the key driver. This could be attributed to the fact that men also want to look good in life and in the workplace. Think of actors or lawyers, all of whom have to publicly appear. Speaking of actors, several male celebrities have either openly discussed using Botox or are widely speculated to have used it. Some prominent examples include Robbie Williams. Other male celebrities rumoured to have used Botox include Jon Hamm, Paul Rudd, Jason Bateman, Pedro Pascal, Simon Cowell, Steven Tyler, and Sylvester Stallone.
Dermal Fillers
Fillers have also rocked the world of men around the globe. Probably because ageing can lead to volume loss in the face, especially around the eyes, cheeks, and temples. This can create a tired, sunken, or hollow look. But dermal fillers help restore lost volume, making the face appear more energised and youthful, without looking “done.” So, why would men not opt for this treatment? Men also often use fillers to enhance or maintain masculine features like the jaw, for some subtle chin augmentation, and/or cheek enhancements.
Speculation has recently been rife that The Notebook star, Ryan Gosling, had dermal fillers injected into his cheeks with the aim of achieving a more youthful appearance. Even Tom Cruise has been speculated of having some fillers injected into his face.
Laser Beard Removal
Now, this is an interesting one. Even though facial hair has always been an iconic male feature, facial hair has not always been welcome in the workplace. And if your husband’s grooming ritual is anything like mine, torture. Laser beard removal offers a way to remove beard hair without the irritation, bumps, and moans.
This is because beard hair is thick hair, and the face is sensitive. Therefore, saving can lead to redness, itching, a burning sensation, or even dryness or flakiness. Remember, shaving removes the top layer of skin, which can cause irritation, especially if done with a dull blade, dry skin, or poor technique. Not to even mention that shaving can also cause razor burns and ingrown hairs.
That is why laser beard removal shines, as it offers longer-lasting, beard-free results. Laser hair removal is also extremely popular for areas such as the chest, back, and shoulders.
Hair Restoration
Another biggie, because men are known for receding hairlines and losing their hair overall. Studies suggest Testosterone is to blame, but who knows? Either way, PRP offers a NATURAL way to restore hair in no time.
Platelet-Rich Plasma (PRP) therapy is a popular non-surgical treatment that helps men grow hair, especially those with male pattern baldness (also called androgenetic alopecia). The process starts by taking a small sample your blood. This blood is then spun in a machine to separate the part that is rich in platelets. This platelet-rich plasma, which contains natural growth factors, is then injected into the areas of the scalp where hair is thinning.
The growth factors in PRP help wake up inactive hair follicles, improve blood flow to the scalp, and support the growth of healthy new hair.
Skin Boosters And Mesotherapy
There is no denying that the rise of skin boosters continues to redefine aesthetic skincare. Delivered via mesotherapy (tiny injections into the dermis), these treatments help with hydration, fine lines, and dullness. According to the British College of Aesthetic Medicine, skin booster treatments grew by 48% in the UK from 2023 to 2025. While some male celebrities, like Simon Cowell, have publicly acknowledged using Botox and fillers to maintain a youthful appearance, it is difficult to definitively confirm everyone who has had skin boosters.
But be that as it may, men experience a gradual loss of collagen and elastin just like women. Skin boosters—such as Profhilo or polynucleotides, can help address these changes by improving skin elasticity and firmness.
Although men’s skin is generally thicker and oilier, it can still become dehydrated, especially due to shaving, harsh weather conditions, or indoor heating and air conditioning. Skin boosters provide deep hydration and enhance skin texture. And busy lifestyles, stress, and lack of sleep can also take a toll on the skin, leading to a tired and dull appearance. Skin boosters help rejuvenate the skin, restoring a fresher, healthier look. Therefore, yes, many men are booking appointments for skin booster treatments
Polynucleotides
The new bioregenerative buzzword, polynucleotide injectables, is the next step up from HA (hyaluronic acid) fillers. These DNA fragments are derived from salmon sperm (but, no, not really, just salmon DNA) are known for kickstarting skin regeneration, healing damaged tissue, and improving elasticity.
When we consider these stats, it is clear that clinics in London and Milan have seen a 60% increase in polynucleotide treatments since 2023, with demand highest among those aged 35 to 50. This means it works, it is all the rage, and men are opting for it. When it comes to skin, in male-specific before/after results, skin firmness improved 8 to 12 weeks post-PN treatment, with peak results around 35 to 52%, maintained for 6 to 12 months
All Things Considered
The rise in male aesthetic treatments is no passing trend, it is a reflection of changing attitudes, greater self-awareness, and a desire to feel confident in one’s appearance, regardless of gender. From Botox to beard laser removal, PRP to polynucleotides, men are embracing a broad range of procedures that enhance their natural features and combat the signs of ageing.
The stigma is fading, the results are speaking for themselves, and the message is clear: looking good is for everyone. So, whether it’s to gain an edge in the boardroom, feel more confident socially, or simply keep the mirror smiling back, modern men are showing up for themselves, and looking better than ever while doing it.
