The 9 key beauty trends coming in 2022

We are always on the lookout for the next big trends in the beauty industry and we are here to enlighten you before anyone else!

If you’ve been taking notice of the beauty industry over the past few years, then you will have noticed a shift away from unachievable standards of beauty to values such as individuality and sustainability. 

This is because, in truth, much of what trends in the beauty industry is as a result of reflecting wider societal discussions. And at the moment, these values just happen to be sustainability, efficiency and individuality.

In 2022, these beauty trends will continue to grow and thrive with a few other curious trends, such as hygiene procedures and fast routines, also joining the party. Join us as we look at the key beauty trends of 2022!

Waterless Washing

As consumer bases continue their foray into increased sustainability, in 2022, we will see a move towards saving more water. To that end, waterless washing and waterless products will boom!

Waterless products conserve water and have two massive applications. They can be utilised by environmentally conscious consumers in developed countries. And, most importantly, waterless products supply 1 in 10 individuals around the world who don’t have access to safe water.

In terms of the products being formed in this little niche, expect to see showerless shampoos and waterless shaving products. 

Natural Looks

As consumers become more aware and sensitive to mental health issues, the beauty industry will pivot to support these campaigns in 2022. You will see products that look to supplement features such as natural hair texture, freckles and scars rather than nullify them.

In 2022, the beauty industry will help break down barriers and social constructs, whilst holding a wider view of what beauty is in modern society.

Fermented/Fungal Products

Certainly, influenced by the classical formulations in K-Beauty and J-Beauty, fermentation and the use of mushrooms has become a key part of the beauty industry moving forwards. This is because fermented ingredients release enzymes that break down molecules so they can better penetrate the skin and take effect. Fermented ingredients help you deliver powerful ingredients directly into the skin or hair. 

Furthermore, the fermentation process also imbues products with beneficial bacteria such as lactic, organic and acetic acids which naturally preserve products – thus increasing shelf life and appealing even more to customers intent on sustainable practices and value for money. 

People Power

If the point isn’t already clear: social issues are a big part of the beauty industry and their potential customers. In 2022, for brands to create communities and interest, they need to be community-focused. 

This means having founders, leads and models that reflect the diverse community you’re targeting. Mirroring your target audience will highlight your understanding, increase community spirit and show your customers that they are being listened to. 

The two-minute make up bag

With each and every year that passes, consumers of make-up are looking for faster and faster make-up routines that can be utilised in a variety of situations, climates and locations. In 2022, quick make-up routines that sell on the appeal of being rapid and effective will hit true popularity.

This trend is certainly a by-product of the pandemic and subsequent lockdowns. Customers want fast and low-maintenance looks as they juggle a hybrid working environment. 

The final bonus of products like this is the ability to deliver smart beauty hacks with the same results but through less effort, commitment and money. 

Less is more

In 2022, it won’t just be the routines that are getting quicker and simplified, the packaging will be too. Products will include less sub-products to cut down on unnecessary packaging. Plastic packaging will slowly fade away in favour of paper-based wrapping. In 2022, Less is more for sustainably nuanced customers. 

‘Beauty Snacking’

Another big beauty trend that emerged as a result of the pandemic and lockdowns is ‘beauty snacking’. In 2022, it will become a household staple. ‘Beauty snacking’ involves small products that were used to break up the homeworking lifestyle with moments of rest and relaxation.

‘Beauty snacking’ involves things such as flash treatments, no-mess formulas and face peels, as well as edible beauty products such as health bars.

Wild Baths

Another trend set to hit 2022, is the human urge to reconnect with or get closer to nature. Customers will be driven to open water treatments and outdoor spas. This trend is more of a cultural reset as it has always been a part of certain cultures (indigenous, Irish, Turkish etc.). However, in 2022 it will be going mainstream. 

This trend is steeped in heritage and physical locations but products will be made to replicate the soothing nature of outdoor bathing. Expect to see more soaps and materials based on seaweed and seawater in 2022!

Ocean-based products

As we’ve already mentioned, seaweed and ingredients of the ocean are already working their way into the beauty industry. However, in 2022 skincare and personal care products that include seaweed extracts, kelp, sea fennel and algae will become mainstream must-haves. 

These coastal ingredients are valued for their soothing, hydrating, detoxifying and therapeutic ability. And as consumers elect to move away from the claustrophobic lockdown environments, they will want to be transported away. As a result, consumers will opt for ocean-based and wild items that are beneficial for their skin and the environment.

Looking forward to 2022!

Did any of these trends give you an idea? Are you already ahead of the curve with your preference for sustainable products ocean-based formulations? And, most importantly, is there a trend you think is flying under the radar and set to boom this year?

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