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    Home»Industry news»Is Seaweed/Seawater Treatment the Next Big Trend?
    Industry news

    Is Seaweed/Seawater Treatment the Next Big Trend?

    Lucy WalkerBy Lucy WalkerUpdated:11 July 20246 Mins Read
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    Seaweed baths are taking the wellness industry by storm, especially in Ireland. It claims to promote better sleep, soothe the skin and provide essential vitamins. Today, we look at the year’s latest trend and whether or not it is sticking around. Seaweed bathing has been a cherished tradition in the west of Ireland for hundreds of years. I had the opportunity to experience this unique and rejuvenating practice firsthand, and it truly is a remarkable way to indulge in natural therapy.

    In traditional seaweed bathhouses, patrons would soak in tubs brimming with fresh seaweed and seawater, sourced directly from the ocean. The bathwater, rich in minerals and vitamins, was heated to a soothing 32 degrees Celsius to open the body’s pores and allow the absorption of these beneficial nutrients.

    When you immerse yourself in a seaweed bath, you feel the silky, gel-like texture of the seaweed wrapping around your skin. This unique sensation is complemented by the warmth of the seawater, which is maintained by a jet water system to ensure consistent temperature. The combination of seaweed and seawater offers a multitude of purported health benefits, from alleviating arthritis to enhancing libido.

    Seaweed treatment through history

    Over the last few years, therapeutic sea baths and spas have opened up across the country of Ireland. It has proved to be a cosmetic and stress-busting treatment for the Irish people in the wake of a sapping pandemic and subsequent lockdown. Whilst the recent surge in popularity is exponential, the practice has been at home in Ireland for centuries.

    We know that seaweed treatment has been a staple of the West Irish community for a few generations now, but did you know it was practiced long before that also? In actuality, the ancient Greeks used seaweed to preserve food, as well as restore good health when bathing. 

    The practice has been used throughout Europe for centuries. The Roman Empire utilised seawater baths for returning soldiers to recover after battle. 

    Furthermore, in 19th century France, seaweed and seawater was widely regarded as a trusted source of minerals and vitamins. The therapy was often used to cure conditions caused from an imbalance of vitamins and minerals.

    During World War I and II, seaweed bathhouses in Ireland saw a surge in popularity due to the scarcity of coal and other fuels. These natural seaweed baths provided a sustainable way for people to enjoy a hot bath without relying on conventional heating methods. The mineral-rich seawater and seaweed were heated naturally by the sun or by burning seaweed, making it an eco-friendly alternative during times of fuel shortage. This historical usage underscores the resilience and ingenuity of traditional practices in adapting to challenging circumstances.

    In 1995, the Centre de Recherche de L’Universite d’Aix carried out a study on seaweed therapy with more than 3000 participants. The study found that 97% of the participants that suffered from chronic back pain expressed pain relief after a bath. On top of that, 95% of participants reported better mobility after therapy also. 

    Why is seaweed therapy gaining popularity?

    There has been an increase in seaweed treatment during the pandemic as lockdown measures limit access to the ocean and beach. Recreating the ocean-like bathing experience at home through this method has been experimental and started to take off.

    The Irish industry has rocketed to a massive €12 million per year and employs 700 people across the country (part-time and full-time). A large portion of the Irish industry deals with global exports for food. The smaller, but rapidly growing, portion of the industry is formulating the use of seaweed for the domestic cosmetic and wellness industry. 

    These baths are also very popular amongst athletes as they are great at soothing sore muscles. 

    Why is seaweed so powerful? 

    Seawater and blood plasma are almost identical in their composition of mineral salts. As a result, seaweed absorbs helpful sea vitamins and minerals such as omega, magnesium and zinc. Furthermore, there is also the presence of other trace elements such as zinc, iodine, copper and selenium. 

    In turn, these nutrients nourish and soften the skin’s surface and help in treating skin conditions such as psoriasis and eczema. Also, these minerals provide nourishment to the body and aids in easing aches and pains. 

    Seaweed is just concentrated seawater. This means that it holds a very similar mineral profile to the ocean itself. It also contains natural oils which, when stimulated by hot water, are absorbed by our pores. 

    Scientifically, certain seaweed and brown algae used in these therapies contains an ingredient called polysaccharides. This particular ingredient has a proven moisturising effect on the skin and is likely to relieve some skin conditions. 

    The presence of magnesium is also fantastic for eliminating toxins in the body. Magnesium is a natural detoxifier and, as a result, promotes a good night’s sleep.

    Brands/Spas

    • Voya: Voya (launched in 2006, Voya offers a DIY seaweed bath box, packed with hand-picked seaweed that bloom in warm water and aid the body in rejuvenation and resetting)
    • Lodge and Spa, Inchydoney Island: This stylish spa in West Cork offers an indoor seawater pool with jets as well as extensive seaweed therapy sessions. These sessions include algotherapy (warm algae paste and heated blankets), cryotherapy (cold algae masks to improve circulation and release tension), and balnotherapy (bubbling seawater).
    • Carraig Fhada: Contains natural oils that detoxify and improve the skin’s condition. This used to be a popular product even before the current boom … however the last few years has seen a constant 1500-strong waiting list for resupply dates. 
    • Quantum Botanika: This skincare brand launched an Ocean Bathing Pack, containing seaweed sourced from the British Coastline. The brand’s founder created the pack to bring the benefits of the sea to the home. It is particularly therapeutic on the skin and on joints. 

    Final Tip

    To go one step further when you’re having a seaweed bath, light a candle and turn on some ocean sound ambience and transport yourself to the beach. 

    The anecdotal evidence and select studies do show that seaweed/seawater therapy has some beneficial effects on the skin and on joint pain. Will the newfound focus and interest in Ireland spark a return of this tried and tested historical treatment?

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    Lucy Walker
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    Lucy has been a journalist and writer in the health and beauty sector since 2014. Her ambition knows no bounds, and she always looks for new opportunities to learn and grow.

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