The latest episode of the Aesthetics Today podcast discusses the best skincare routines of 2025 with a very special guest. A champion of the clean beauty movement. Modern lifestyles become increasingly fast-paced and our skincare routines must evolve to keep up. In the heart of the movement for clean beauty is Jacqueline Yong, the visionary founder of Jacqueline Organic.
Her brand champions sustainability, ethical practices, and effective solutions for urban skin challenges. From battling environmental pollutants to harnessing the power of bioactive ingredients, Jacqueline’s approach has set a benchmark for the beauty industry. She talked to the Aesthetics Today podcast extensively about her career, her skincare brand and things to avoid for the best skincare routines.
A Journey from Finance to Skincare
Before entering the beauty industry, Jacqueline Yong built a successful career in finance. However, the urban lifestyle she was living began taking a toll on her skin. She faced persistent issues like dehydration, dullness, and inflammation. All these are problems were exacerbated by pollution and stress. Realising these concerns were shared by many city dwellers, Jacqueline embarked on a mission to create skincare products tailored for modern life.
Her passion for sustainable beauty culminated in the creation of the City Defence Regeneration Serum. A product which was 3 years in the making. Designed to hydrate and protect, the serum is a key product of Jacqueline Organic’s range, embodying her commitment to blending nature with science.
At the heart of Jacqueline Organic lies the synergy of science-backed innovation combined with natural ingredients. The brand sources bioactive plant-based components from ethical suppliers worldwide. They are ensuring fair trade and sustainability at every step. For instance, quinoa-derived peptides and organic cocoa butter from the Dominican Republic are key ingredients used to reflect this commitment.
Each product is crafted with precision, using minimally processed extracts to preserve nutrients. Expertly formulated in British labs, the range adheres to the highest ethical standards, including being cruelty-free. This meticulous approach ensures that every item nourishes the skin while supporting eco-conscious practices.
Jacqueline Organic Products
| Product Name | Description | Key Benefits | Results | Size |
|---|---|---|---|---|
| City Defence Regenerative Serum | Nutrient-rich, repairs, protects & perfects skin for urban living. Improves skin resilience, fine lines & delivers hydration. | – Repairs skin barrier – Combats premature aging – Improves skin texture – Hydrates & brightens | Brighter, firmer and healthier-looking complexion. | 30ml / 1.0 fl.oz |
| Overnight Reset Facial Oil | Blend of antioxidants, fatty acids, and vitamins that replenish & rejuvenate skin during sleep. | – Maintains hydration and elasticity – Brightens skin – Reduces redness and balances sebum | More radiant, smooth, and nourished skin. | 30ml / 1.0 fl.oz |
| Lip Butter Balm | Buttery lip balm with antioxidants, vitamins, and moisturisers. Hydrates, nourishes, and protects lips. | – Hydrates and nourishes lips – Provides a high gloss sheen | Soft, smooth, and protected lips. | Not specified |
Defining Clean Beauty
While “clean beauty” has become a bit of a buzzword for some, Jacqueline Organic takes transparency and a holistic approach very seriously. For the brand, clean beauty means avoiding toxic and synthetic ingredients, instead opting for natural alternatives that are gentle yet effective. Jacqueline emphasises safety, efficacy and luxury. They keep proving that skincare can be indulgent and at the same time, prioritise health and sustainability.
This philosophy also addresses the broader need for standardisation in the beauty industry. By setting clear benchmarks for ingredient transparency and ethical sourcing, Jacqueline Organic paves the way for more brands to adopt higher standards.
In urban environments, maintaining a healthy skin barrier is crucial. The stratum corneum, the outermost layer of the skin, acts as a protective shield against pollution, toxins, and UV radiation. A robust barrier helps retain moisture, prevent irritation, and enhance overall skin health.
Jacqueline Organic’s products are designed to strengthen this barrier, reducing oxidative stress and inflammation caused by city living. By nurturing the skin’s microbiome—a delicate ecosystem of microorganisms—the range supports natural immunity and resilience, offering long-term benefits.
As lifestyles grow busier, there’s a rising demand for multifunctional skincare products that simplify routines. Jacqueline Organic embraces this trend with serums that combine hydration, brightening, and anti-ageing benefits in a single formulation.
This streamlined approach saves time and reduces the clutter of excessive skincare products. For example, a serum enriched with niacinamide, hyaluronic acid, and vitamin C can address multiple concerns, making it a practical solution for urban dwellers.
The 4 Step Skincare Routine
As opposed to complicated skin care routines with 10 steps that can be very time consuming, Jacqueline Yong recommends a simplified four step skin care routine with some occasional add ons.
Daily Routine
| Step | Description |
|---|---|
| 1. Cleanse | Remove impurities, SPF, pollution, and makeup. |
| 2. Treat | Apply targeted serums for specific skin concerns. |
| 3. Moisturise | Protect and hydrate the skin. |
| 4. SPF | Protect skin from sun damage. |
Skin Cycling Steps
The concept of skin cycling, which involves alternating active ingredients like retinol and exfoliants, is gaining popularity. This technique prevents overuse and optimises product efficacy while protecting the skin barrier.
| Step | Description | Frequency |
|---|---|---|
| 1. Exfoliation | Gently exfoliate with lactic acid, glycolic acid, etc. to remove dead skin cells. | 2-3 times/week |
| 2. Retinol | Apply retinol on alternate days to avoid irritation. | 1-2 times/week |
| 3. Face Masks | Incorporate deeper treatment masks as needed. | Occasional |
Jacqueline Organic incorporates this philosophy by promoting routines that balance daily essentials, as she refers to them. They include cleansing, serums, and SPF, combined with some periodic treatments like gentle exfoliation. This method ensures long-term results without overwhelming the skin.
Daily SPF protection is a cornerstone of any skincare routine, yet misconceptions persist. Many believe SPF is unnecessary on cloudy days, but Jacqueline emphasises its importance regardless of weather conditions. UV rays can penetrate clouds and windows, causing damage even indoors.
To maximise protection, reapplication is key, particularly during prolonged sun exposure. Jacqueline’s advocacy for proper SPF use reflects her broader commitment to educating consumers on maintaining healthy skin.
Personalisation & Ethical Standards
Modern consumers are increasingly drawn to personalised skincare tailored to individual needs. Jacqueline Organic champions this trend by offering solutions that address specific concerns, from pollution-induced damage to premature ageing.
Equally significant is the brand’s dedication to ethical practices. By using biodegradable packaging and sourcing ingredients responsibly, Jacqueline Organic ensures its impact on the planet is minimal. This transparency resonates with consumers who prioritise sustainability in their beauty choices.
The skin’s microbiome is a complex network of beneficial bacteria. It plays a vital role in maintaining balance and immunity. Jacqueline Organic’s formulations try to support this delicate ecosystem by avoiding harsh ingredients that disrupt it. Instead, the brand uses calming and nourishing components to promote a thriving microbiome with an aim of enhancing overall skin health.
Jacqueline’s philosophy extends beyond skincare into holistic wellness. She believes in a balanced lifestyle. In this scenario hydration, nutrition and mindfulness all complement any skincare routine. This integrative approach is new and fosters both physical and emotional wellbeing. It aligns with the growing demand for beauty products that prioritise self-care.
Jacqueline Yong’s journey from finance to clean beauty exemplifies the transformative potential of being purpose-driven. By merging science with sustainability, Jacqueline Organic has become an advocate of innovation in the industry.
This brand sets a high standard for eco-luxury skincare. It also challenges the status quo by emphasising transparency, education and authenticity. As consumers increasingly seek brands they can trust this outfit serves as a good example for how beauty can be both effective and ethical. Double whammy.
Leading the Skin Care Evolution
In a world where urban living and environmental challenges strain skin health, Jacqueline Organic offers a refreshing new solution. With thoughtful formulations, sustainable practices and a commitment to holistic wellness, the brand has made a mark on what it means to embrace clean beauty.
By combining luxury with responsibility, Jacqueline Organic wants to inspire consumers to make mindful choices, ensuring their skincare routines benefit not only their skin but also the planet. As Jacqueline Yong herself has shown, the future of beauty lies in embracing innovation while staying true to values of care and sustainability.
