Here is a tale about a Hydrafacial review gone wrong: Living in a digital age comes with a ton of advantages! From Google notifications when your flight leaves to smart homes to AI rocking the globe.
And needless to say… there is ZERO denying that technology makes life easier.
Or …. Is there?
In the perils of automated filters, technology CAN actually drop the proverbial ball at times. And Yell has recently fallen victim to their balls being dropped due to flaws in their filters.
So brace yourself because here is a tale of Hydrafacials, online reviews, and said balls dropped by Yell.
Before We Dive In … Let’s Talk Hydrafacials …
Hydrafacials are facials aimed at cleansing, exfoliating and infusing the skin with rejuvenating serums.
Seems fairly innocent, right? WRONG! According to Yell, the word Hydrafacial is considered to be profanity and deemed inappropriate for public viewing on their prestigious platform.
Yikes!
So Let’s Investigate
Unless Yell is the new spelling police, as they have accepted tweaked versions of the word, such as Hydra Facial and Hydra-Facial, to be less profane, we are at a loss.
Of course, as most writers would agree, poor spelling SHOULD REALLY be a crime, and as Yell puts it,… a profanity.
However, according to the official website, the correct spelling is indeed Hydrafacial. One word. Not Hydra Facial. Not Hydra-Facial. No hyphens. No umlauts. No funny business.
This begs the question … what is the issue with the word Hydrafacial then?
In the digital age, as we are all well aware, leaving reviews has become an essential part of consumer culture. Whether it is praising exceptional service or warning others about a disappointing experience.
Online reviews hold a significant sway over our purchasing decisions, and that is a fact!
OF COURSE, there do need to be company rules and online bots put into place to keep profanity offline. Especially as profanity is so easily brought about by strong emotions — whether one is SUPER excited or SUPER disappointed, profanity will try to find itself within any discussion.
We get it. We really do. Profanity is a definite no-no in a public forum.
However, what happens when automated filters misconstrue innocent terms as profanity? Because we have seen it first hand. Automated filters can hinder the review process (enter the curious case of Hydrafacials and the perplexing predicament faced by a company attempting to share its positive experience).
Let’s Dive Even Deeper …
The first thing that came to mind when the word Hydrafacial was rejected was, “What on earth is happening here?”
The second thing that came to mind was, “Does Hydrafacial indeed have different meanings?”
The answer to the latter is …. NO, it doesn’t.
The third thing that came to mind was, “Why has Yell blacklisted this revolutionary skincare treatment?”
The Answer …
We are not sure!
Yell has been tagged on social media and is yet to reply. We are eager to receive a response, and the anticipation is GREAT!
Obviously, as shown above, we would love to know, after several verbal and spelling workarounds, why Hydra Facial is accepted (even though it is the WRONG spelling) and why Hydrafacial is rejected (even though it is the CORRECT spelling).
Why Does All Of This Matter Though?
The Hydrafacial debacle underscores the importance of human oversight in conjunction with automated systems.
While algorithms excel at processing vast amounts of data at lightning speed, they need more nuanced understanding and contextual comprehension than human judgment provides.
Moreover, this incident sheds light on the broader implications of automated content moderation on businesses and individuals alike. In the digital realm, a single misunderstood term can impede communication, stifle creativity, and hinder genuine expression.
To Wrap It All Up
As we navigate the intricacies of the digital landscape, it is crucial to strike a balance between technological efficiency and human oversight.
While automated filters play a vital role in maintaining online decorum, they must be accompanied by humans who can rectify unwanted and sometimes unnecessary errors and address unintended consequences.
Yell, we are looking at you and cannot wait to hear your response!