What a start to a year. What a time to be alive. The Consumer Electronics Show (CES) 2025 has once again proven to be a game-changer. It has been showcasing the latest and greatest in technology across all industries. This year, the beauty and personal care sector took centre stage with some incredible products.
Very futuristic products that blend cutting-edge tech with personalised skincare and makeup solutions. From AI-powered skin analysers to augmented reality makeup try-ons, CES 2025 drastically changed how we think about beauty. Here is an amazing list of products we got to review.
1. L’Oréal Cell BioPrint – Personalised Skincare at Your Fingertips
L’Oréal has always been trying to be at the forefront of beauty tech. Their latest innovation, Cell BioPrint, is a product from this chosen path. This handheld device uses advanced proteomics and microfluidic lab-on-a-chip technology to analyse your skin in just 5 minutes. It measures key metrics like biological age, hydration levels and how your skin responds to specific ingredients, such as retinol.
What makes Cell BioPrint truly special is its ability to provide data-driven skincare recommendations. Instead of offering generic advice, it tailors suggestions to your unique skin profile. This shift from reactive to proactive skincare is a game-changer. It is helping users address potential issues before they become visible.
The device is set to launch in Asia in 2025, with plans for global expansion soon after. For beauty enthusiasts, this means access to professional-grade skin analysis from the comfort of your own home. A new treat.
2. Samsung MICRO LED Beauty Mirror – Smart Home Tech
In collaboration with Amorepacific, Samsung unveiled the MICRO LED Beauty Mirror, a smart mirror that combines skincare diagnostics with everyday functionality. This clever device analyses your skin in under 30 seconds, evaluating wrinkles, pores, pigmentation, and redness. It then offers personalised skincare and makeup recommendations.
But the MICRO LED Beauty Mirror, which we covered in an earlier article, isn’t just a beauty tool. It is more like a lifestyle hub. With its high-reflectance display, it doubles as a smart screen, providing weather updates, calendar reminders and more. Recognised with a CES Innovation Award, this mirror is a glimpse into the future of beauty and wellness tech. Which is increasingly focusing in home devices.
Available in 2025 and integrated with Amorepacific’s AI Skin Analysis.
3. Amorepacific WANNA-BEAUTY AI Your Virtual Makeup Assistant
Amorepacific’s WANNA-BEAUTY AI is a generative AI-powered makeup assistant. It really takes personalisation to the next level. It is analysing your skin tone, facial features and proportions. It does this to provide tailored makeup recommendations and virtual try-ons.
What makes WANNA-BEAUTY AI stand out is its use of voice recognition and augmented reality (AR). You can simply describe the look you’re after, and the AI will create a realistic virtual makeup application. This eliminates the need for physical trials, making it easier than ever to experiment with new styles. Pretty neat.
Integrated into Amorepacific’s ecosystem, with plans for broader rollout.
4. Medicube Booster Pro for Professional Skincare at Home
Medicube’s Booster Pro is a multifunctional skincare device that brings professional-grade treatments into your home. It combines microcurrent therapy, LED treatments and derma shot modes. The Booster Pro offers solutions for anti-ageing, brightening and skin tightening.
The device’s customisable settings make it suitable for all skin types. The compact design ensures it’s easy to use. Priced at $480, the Booster Pro is a hit among K-beauty enthusiasts and anyone looking to elevate their skincare routine.
5. Withings Omnia Smart Mirror for a Holistic Approach to Beauty
The Withings Omnia Smart Mirror is more than just a beauty tool. It is a health and wellness hub. This smart mirror integrates skin analysis with overall health monitoring, tracking hydration, wrinkles and pigmentation. It also syncs data from connected devices like smart scales and sleep trackers. This is offering a comprehensive view of your well-being.
The Omnia Smart Mirror is still in development. But its concept has already generated significant buzz. By combining beauty tech with telemedicine, it offers a holistic approach to self-care. There is no confirmed release date yet unfortunately.
6. Shark Beauty CryoGlow Mask for Medispa-Level Treatments at Home
The Shark Beauty CryoGlow Mask is an LED light therapy mask from Britain. It offers red and blue light treatments, along with an innovative cooling under-eye therapy. It is designed to mimic a medispa experience. It delivers clinically proven results for reducing fine lines, redness and acne.
The CryoGlow Mask launched in the UK in late 2024 and is now available in the US. Its ease of use and professional-grade results make it a must-have for skincare enthusiasts.
7. Perfect Corp PerfectGPT – AI-Powered Beauty Advice
Perfect Corp’s PerfectGPT is an AI and AR-powered framework that offers real-time beauty advice, virtual try-ons, and advanced skin analysis. Leveraging large language models, it provides immersive, personalised beauty experiences that cater to individual needs.
PerfectGPT is part of Perfect Corp’s growing suite of AI beauty tools, which are transforming the way consumers interact with beauty brands.
8. Grabity LiftMax 308 – A Breakthrough in Haircare
Grabity’s LiftMax 308 Haircare line made a strong impression in the conference. It features a patented polyphenol-based formula that apparently boosts hair volume by 140% and lasts up to 48 hours. Designed to address hair loss and thinning, it offers clinically proven results in eco-friendly packaging.
Set to launch on Amazon US in early 2025, LiftMax 308 is very likely to become popular. Perhaps even the go-to solution for those seeking fuller, healthier hair. Potentially a big hit with men and women.
9. Shiseido Skin Visualizer – Inclusive Beauty
Shiseido’s Skin Visualizer is a non-invasive skin analysis tool that evaluates visible and invisible skin conditions, including capillary health. Its inclusive design ensures accurate, real-time beauty advice for all skin tones and types.
Recognised at the CES Innovation Awards 2025, the Skin Visualizer is a testament to Shiseido’s commitment to diversity and innovation. The release date is yet to be announced.
10. KOSÉ Corporation Mixed Reality Makeup Experience
KOSÉ Corporation’s Mixed Reality Makeup Experience is a real-time makeup simulation tool. It uses high-speed projection mapping to adapt to facial movements. This immersive technology redefines the beauty try-on process. The Mixed Reality Makeup is offering a seamless customer journey from virtual application to purchase.
Featured at Maison KOSÉ Ginza and showcased at CES 2025, this tool is a glimpse into the future of retail beauty experiences. A broad release is to be announced soon.
Beautiful Future
CES 2025 has shown us that the beauty industry is experiencing a technological revolution. From AI-powered skin analysers to AR makeup try-ons. These innovations are bringing personalised skincare at home, making professional-grade beauty accessible to everyone. As these products hit the market, they promise to transform the way we care for our skin, hair and overall appearance really. The future of beauty isn’t just about looking good. It’s about feeling good too. And with these groundbreaking products, that future is closer than ever.
Stay tuned as more of these products hit the market. The future of beauty is here, and it’s more exciting than we could have ever imagined.
