You heard it right, the China Beauty Expo (CBE) is one of the largest and most influential beauty trade shows in the world! If that doesn’t get your heart racing, we’re not sure what will. This powerhouse event is a must for anyone in the industry, and if you happen to be in China (especially in Shanghai), it’s time to say “Ni Hao” and make your way to the Expo this May.
Shanghai Baiwen Exhibitions Co., Ltd. is one of China’s top event organisers and currently organises the China Beauty Expo (you just know it’s going to be great)! Founded in 1997, the company has become a leader in hosting international-standard exhibitions and achieves its goals by using its global network, market knowledge, and strong industry reputation.
Therefore, it’s absolutely no surprise that the show has earned prestigious accolades, including the Shanghai Famous Brand and Shanghai International Brand Exhibitions awards. It has also maintained its position as the #1 Beauty Show in the world for 3 consecutive years! So, believe us when we say, you really don’t want to miss this one.
What Makes CBE Different?
If you’ve heard the phrase “this event is all the rage” once before, you’ve probably heard it a thousand times more. While every prestigious event brings its own flair to the proverbial table (and is a must-attend affair in its own right), the China Beauty Expo rings a bit different.
First and foremost, CBE is Asia’s top B2B beauty event, where innovation and inspiration come together. For 28 years, it has been the leading global trade fair, bringing together thousands of top exhibitors, from new suppliers to well-known beauty brands. This immaculate event allows you to explore the latest technology, discover trending products, and learn about the future of beauty. With exciting showcases, unmissable events, and valuable industry forums, CBE is the perfect place to connect, explore, and grow in the industry.
And with close to 3 decades of existence, the China Beauty Expo is also known as one of the top events for personal care, makeup, fragrances, health and wellness, nail and eyelash brands, and related services looking to grow their business in China.
Plus, CBE SUPPLY is the largest beauty supply chain platform (brand sourcing hub) too, offering a wide range of high-quality products. It showcases the latest technology from beauty manufacturers, covering important areas like packaging, OEM/ODM/OBM services, machinery, equipment, ingredients, and raw materials.
So, with over 3,200 exhibitors, 10,000+ brands, and more than 432,000 visitors from over 80 countries, all in a huge 232,000㎡ exhibition space, there’s a lot to see and a lot to learn. CBE is also a great place to stay up-to-date on the latest trends and technologies, and connect with beauty professionals from all around the globe.
Exhibition Floor Plan
From 12 to 14 May 2025, the Shanghai New International Expo Centre (situated on 2345 Longyang Road, Pudong New District, Shanghai) will be bursting at the seams with activity, featuring a vibrant showcase of people, exhibits, products, and advanced technology. The image below gives you a better idea of the exhibition layout and what to expect.
Brace yourself, the Professional Beauty Theme Halls (E4, E5) will feature over 2,000 brands! Some of these include MATIS, LPG, BABOR, POLICY, and MATRISTAR. And of course, many, many more (about 1,995 more, to be exact). These brands will showcase their latest products to thousands of professionals, including distributors, spa and wellness store owners, medical beauty clinics, and training organisations.
The China Beauty Expo will also host technical forums, industry competitions, and provide insights into market trends from global brands, distributors, and service providers. It has actually become a key platform for businesses looking to enter (and thrive) in the Chinese market.
| Exhibitor Name | Category | Location | Stand Number |
|---|---|---|---|
| Ausmetics | Ingredients & Formulations, OEM/ODM/OBM | Guangzhou, Guangdong | N1M09 |
| Yangrun Technology (Guangdong) | Ingredients & Formulations | Guangdong | N2T01-02, T27-28 |
| Guangzhou Youree Cosmetics | Ingredients & Formulations, OEM/ODM | Guangzhou, Guangdong | N1W04 |
| Jiahe Yongshun Cosmetics (Shanghai) | Ingredients & Formulations | Shanghai | N1W29 |
| Shenzhen Siyomicro Bio-Tech | Ingredients & Formulations | Shenzhen, Guangdong | N6G05 |
| Guangzhou PM Technology | OEM/ODM/OBM, Machinery | Guangzhou, Guangdong | N4E14 |
| Shenzhen Mannay Cosmetic | OEM/ODM/OBM | Shenzhen, Guangdong | N2A05 |
| Guangzhou Ligao Plastic Products | OEM/ODM/OBM | Guangzhou, Guangdong | N3M07 |
| Shanghai Chengxing M&E | Machinery (Stirring, Emulsifying) | Shanghai | N4C09 |
| Dongguan Jinjun Machinery | Primary Packaging Machinery | Dongguan, Guangdong | N4Q08 |
| Shiseido | Finished Products (Global Brand) | Japan (Exhibiting) | Not specified |
| Proya Group | Finished Products (Chinese Brand) | China | Not specified |
| Cosmax | OEM/ODM (Supply Chain Leader) | South Korea (Exhibiting) | Not specified |
| Intercos | Raw Materials & Packaging | Italy (Exhibiting) | Not specified |
| Kolmar | OEM/ODM | South Korea (Exhibiting) | Not specified |
To Recap, Why Visit?
Thanks to the significant growth of international exchanges at the China Beauty Expo in recent years, you’ll have the opportunity to meet some of the best cosmetics brands, from the most established to the newest, including those from France, Japan, Korea, Italy, Germany, Thailand, and Malaysia.
You also have the golden opportunity to stay ahead of market innovations by getting an exclusive preview of the latest products and services from major companies and brands, with the chance to examine and test them on-site. This is a major advantage, as the market is not only changing, but changing fast, and staying up to date with the times is practically non-negotiable.
To put it all into perspective, in just three days, you’ll meet over 1,800 beauty brands and suppliers, getting a complete view of the beauty industry with 13 halls featuring a wide range of products. And, of course, it goes without saying that the event is a fantastic opportunity to learn and network, with thousands of experts, exhibitors, and speakers discussing topics such as retail trends, consumer behaviour, new ingredients, regulations, and the latest product launches.
